FerrariWorld World is a major themepark based on Yas Island in Abu Dhabi, UAE. It is connected to Yas Mall. My analysis of the use of Wayfinding signage's is as follows:
The Entry is amazing, the shapes and forms are very attractive and inviting. My only complaint is the entry signage could have been slightly larger and possibly more dimensional.
The only real form of wayfinding are these Information freestanding Placards.
They are scattered throughout the park. The wording is white on a "Ferrari Red" background.
I feel there is not enough contrast and can be hard to read.
The handout map which comes in several languages was very well done. Concise, clear and informative. Unfortunately this is the only type of map they have. I think it would've been beneficial to have at least 1 large format map as you enter the park
There are some inconsistent way-finding signs on the floor. This can be difficult to see especially when there are crowds of people.
Many of the Signages for the ride themselves are boring and not well thought out.
This is a warning information sign for the ride. It is standard quality and well done. Easy to read with Icons and several languages.
Overall, this park definitley needs to rethink its use of wayfinding:
Increasing the size and shape of the Entrance sign
Increase the readability of their Freestanding Info signs.
Having at least one large map in the beginning of the entry
Directional signage at major decision making junctions
Making the ride signage more appropriate to theme park standards
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